Wednesday, July 5, 2017

Organizations Must Go Online to Compete and Survive in 21st Century

By now it should be very apparent to every business and organization in Summerton that they need to get online to survive and thrive in the 21st Century ‘Information Age’. That means putting up a web site and a social media page, e.g. Facebook, Twitter. That way, when people search for the nearest pharmacy, hardware store, restaurant… in Summerton, our local businesses will pop up. They won’t be directed to Santee, Sumter, or elsewhere.

Fortunately, over the past few years, a growing number of local businesses and organizations have taken the first steps to go online. For example, check out the home page of the online Summerton Weekly News. You will find links to many of these organizations there. Some of the more recent new sites include the Town of Summerton, the Lake Marion Artisans, Historic Summerton, and much more.

You no longer need to hire a company to help you get your business online. There are now easy to use software tools that you can use to build a web site from various organizations like Go Daddy and Google Sites. Facebook and Twitter both allow you to set up social media sites using their free, built in tools. It’s no harder to set up a web site than it is to use Microsoft Office. It’s time to get started NOW.

Need help, ask those around town that have already put up a web site or social media page. There’s a growing community of individuals and organizations in Summerton that have already moved forward.

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